Finding the right CRM software for real estate agents can change how you work every single day. A decent CRM system will allow you to maintain a list of clients, record significant details, and close more deals without being overwhelmed. In this guide, we will look at the best CRM software for real estate agents available today. We describe it all in simple words so that you can make the correct decision for your business.
What Are the Best CRM Software for Real Estate Agents?
The best CRM software for real estate agents are special computer programs that help you manage your clients and properties. Imagine that they are your online helper who can remember nothing. All your client information will be stored in these programs. They do not forget birthdays, property preferences, and follow-up lead times. You do not need to use notebooks, sticky notes, and spreadsheets; everything is in one system.
Real estate CRM software makes your job easier by doing the boring tasks automatically. It emails, helps you remember your appointments, and monitors what kinds of properties your clients prefer. This implies that you do not waste time on paperwork and more time on selling homes.
Why Look for the Best CRM Software for Real Estate Agents?
- Save Time Every Day: CRM tools for real estate agents handle repetitive tasks automatically so you can focus on meeting clients and closing deals.
- Never Lose a Lead Again: The software follows up with all the individuals who express interest in your properties so that no potential buyer is missed.
- Keep Yourself in Order with a Minimal amount of effort: You know, everything about your clients, property, and documents is all there, and you can get them immediately.
- Build Better Relationships: Real estate management software remembers important details about your clients, helping you provide personalized service that makes people want to work with you.
- Close More Deals: You automatically sell more homes and get more commission when you act quicker and are well organized.
Top 10 Best CRM Software for Real Estate Agents
1. Agile CRM
Agile CRM stands out as one of the best CRM software for real estate agents because it combines power with simplicity. This platform provides simple and basic contactmanagement as well as high-end marketing automation. The professionals in the real estate industry are fond of Agile CRM since it manages the entire process from first touch to the final purchase. The system has email campaigns, appointment booking, as well as deal tracking in a single place.
Key Features
- The process of scoring prospects is automatic and the lead.
- Clients are contacted through email campaigns easily.
- Leads are well captured in landing pages.
Pros
- Free plan available now
- Very affordable paid plans
- Good automation tools were provided.
Cons
- There is a learning curve in the first place.
- Lack of sufficient phone support.
- Certain features are to be upgraded.
Best For: Workflows
Pricing: Free plan available; paid plans start at $14.99 per user per month
Website: https://www.agilecrm.com
2. Pipedrive
Pipedrive is tailored to meet the needs of salespeople who would like to make more sales. This CRM software for real estate agents focuses on visual pipeline management that shows exactly where each client stands in your sales process. Drag and drop deals across stages is enjoyable and convenient to refresh your progress. The email integration is also amazing, and all of your conversations are automatically synchronized. Pipedrive also has excellent reporting capabilities that indicate the marketing activities that yield the best outcomes.
Key Features
- Endpoint visual pipeline management is effective.
- Integration of email marketing was done.
- Everything is followed in custom fields.
Pros
- Super easy to use
- Great email marketing tools
- Mobile app works perfectly
Cons
- No free plan offered
- Can get expensive quickly
- Basic features cost extra
Best For: Marketing
Pricing: Plans start at $14 per user per month (billed annually)
Website: https://www.pipedrive.com
3. HubSpot CRM
HubSpot CRM has become one of the most popular real estate CRM software options because it offers a genuinely free plan with no time limit. The free option comprises management of contacts, deal tracking, and scheduling email – way more than a beginner solo agent will need. When your business expands, you will be able to include paid functionality such as marketing automation and advanced reporting. HubSpot is also integrated with Gmail and Outlook, meaning that all your emails will be listed in your CRM automatically.
Key Features
- The meeting planner makes reservations.
- Deal pipelines are used to monitor progress.
- Campaigns are made through the email builder.
Pros
- Truly free forever plan
- Unlimited contacts allowed
- Easy customization options
Cons
- Paid plans are expensive
- Some features are locked away
- It may be daunting in the first place.
Best For: Customization
Pricing: Free plan available; paid plans start at $15 per user per month
Website: https://www.hubspot.com
4. Follow Up Boss
Follow Up Boss is a direct creation of a real estate professional, and it is reflected in all functions. This CRM software for real estate agents understands the unique challenges of property sales. The system automatically pulls the leads out of Zillow, Realtor.com, and your website and allocates the leads to the appropriate agent automatically. Text messaging is also an integral part of Follow Up Boss, thereby allowing you to interact with clients in the manner they choose. The action plans feature is a genius – it gives you the next step of each lead.
Key Features
- Lead routing is automated.
- Text messaging is a native application.
- Action plans guide steps
Pros
- Built for real estate
- Excellent lead management
- Excellent customer service.
Cons
- Most expensive option
- No free plan exists
- Overkill for small agents
Best For: Teams
Pricing: Plans start at $69 per user per month
Website: https://www.followupboss.com
5. Freshsales
Freshsales offers incredible value as CRM software for real estate agents on a budget. Although it is cheap, it offers strong capabilities such as an AI-driven lead scoring system, an email tracking system, and a phone integration. The in-built phone feature is a breakthrough – you can call directly using the CRM, and all the conversations are automatically recorded. Workflow automation is also provided by Freshsales and provides an option to deal with repetitive tasks without writing any code. The mobile app functions effectively and allows viewing client information during the presentation of properties.
Key Features
- AI lead scoring prioritizes
- An in-built phone system is installed.
- Workflow automation is a time-saving measure.
Pros
- Very affordable pricing
- The free plan works well
- AI features help a lot
Cons
- The interface looks dated
- Little product customization.
- Reporting could improve
Best For: Budget
Pricing: Free plan available; paid plans start at $11 per user per month
Website: https://www.freshworks.com/crm/sales
6. Salesforce
Salesforce is the giant of the CRM world and offers some of the most powerful real estate management software available. This platform is capable of doing anything and everything that you require – the question is, are you in need of all it provides? Big real estate firms prefer Salesforce due to its ability to grow indefinitely and its ability to be connected with thousands of other companies. The AppExchange marketplace enables you to integrate real estate functionality gained by other firms.
Key Features
- Endless customization capability.
- There are thousands of integrations possible.
- The advanced analytics comprised.
Pros
- Most powerful platform
- Scales to any size
- Industry-leading security
Cons
- Very expensive investment
- Steep learning curve
- Needs technical expertise.
Best For: Integrations
Pricing: Plans start at $25 per user per month
Website: https://www.salesforce.com
7. Odoo
Odoo takes a unique approach as CRM software for real estate agents by offering an entire suite of business applications. CRM is not the end, but accounting, project management, site construction, etc. – all are in perfect harmony. This unified method implies that information flows among various departments absent of manual operations. The real estate agents are glad that they can operate the properties, keep a track of the expenses, and deal with the customer relationship in the same system. The fact that Odoo is open-source makes it possible to customize everything or contract engineers to develop individual features.
Key Features
- Complete business suite
- Property management module
- Accounting integration is comprised.
Pros
- All-in-one business solution
- Highly customizable system
- One app free forever
Cons
- Complex to set up
- Interface less modern
- Requires more training
Best For: Startups
Pricing: Free for one app; paid plans start at $31.10 per user per month
Website: https://www.odoo.com
8. Apptivo
Apptivo specializes in property management features that make it stand out among the best real estate CRM systems. It has certain features to track the properties, rental management, and maintenance requests. Apptivo is especially helpful to real estate agents who deal with both sales and rentals. Another advantage of the system is that it has good project management features, and this is useful when staging, inspecting, and renovating the house. The pricing of Apptivo is simple without any hidden fees or unexpected expenses.
Key Features
- Property management tools
- Rental tracking included
- Project management characteristics.
Pros
- Affordable monthly pricing
- Property-specific features
- Good project tools
Cons
- Outdated interface design
- Poor automation is in place.
- Smaller user community
Best For: Property
Pricing: Plans start at $20 per user per month
Website: https://www.apptivo.com
9. Close CRM
Close CRM is about making more phone calls and more deals using conversation. This CRM software for real estate agents includes a built-in power dialer that lets you call through your lead list quickly. All calls are automatically recorded and transcribed, which means that you can listen back to conversations or forward them to your colleagues. The SMS works exceptionally well as it allows you to be able to text clients one-on-one or in large groups. Close also has quite good email integration and tracking.
Key Features
- Power dialer calls faster
- The automatic work of call recording is in place.
- SMS features work great
Pros
- Excellent calling features
- AI insights help
- Great for outbound
Cons
- Expensive for features
- No free plan
- Limited marketing tools
Best For: Calls
Pricing: Plans start at $49 per user per month
Website: https://www.close.com
10. Lone Wolf (Formerly Propertybase)
Lone Wolf was specifically designed for real estate professionals and includes features you will not find in general CRM software for real estate agents. The site will be linked to MLS systems, which will automatically retrieve information on the properties. This saves time for manual data entry, which is done weekly. The transaction management tools (Lone Wolf) are also available to lead deals through contract to close with digital signatures, document storage, and oversight compliance. Lone Wolf is preferred over other solutions used by large brokerages due to its ability to work with hundreds of agents without losing the structure.
Key Features
- MLS integration syncs
- Transaction managemencomprisesed of
- Mobile apps work perfectly
Pros
- Built for real estate
- Superior transaction tools.
- Handles large teams
Cons
- Expensive for small teams
- Complex initial setup
- Requires training time
Best For: Agencies
Pricing: Plans start at $39 per month for agents
Website: https://lonewolfcrm.com/
Common Mistakes to Avoid
- Making the Decision on the Cost Only: The cheapest CRM software for real estate agents often costs more in the long run when it cannot do what you need and you have to switch later.
- Ignoring Mobile Access: You present properties outside your desk, hence not using mobile apps implies that you are unable to update the records once the information is new.
- Buying Too Much Too Soon: It is a total waste of money to enter into an expensive enterprise plan when what you really requireis just basic features.
- Not Training Your Team: Even the best real estate CRM systems fail when nobody knows how to use them properly – invest time in learning the platform.
- Forgetting About Support: You require fast help when issues arise – before committing, see what support plans your plan includes.
Conclusion
Choosing the right CRM software for real estate agents makes a real difference in your daily work and yearly income. The systems presented are strong in various situations. Individual users may be fond of the free plan on HubSpot or the cost efficiency of Freshsales. Follow Up Boss has purpose-built features that may be handy to small teams. The size of the agencies, a large agency, may require Salesforce strength or the real estate focus of Lone Wolf.
The first and foremost thing to do is to begin using something. Even one of the simplest real estate CRM systems outshines sticky notes and spreadsheets. Experiment with a few, select one that you feel comfortable with, and insist on using it regularly. In your future, you will be thankful that you will be able to close more deals with less stress.
Frequently Asked Questions
What is CRM software for real estate agents?
CRM software for real estate agents is a computer program that helps you organize client information, track property listings, automate follow-ups, and manage your sales pipeline. It does not use a bunch of dotted notes and spreadsheets, but a systematic system that recollects all the stuff.
What are the reasons why real estate agents need to use CRM tools?
CRM tools should be used by real estate agents as this will save them time spent on administrative issues. None of the leads should go to waste since all issues are properly organized, and this leads to increased sales as you are focused on what matters most to the client.
How much does real estate CRM software cost?
Real estate CRM software costs range from free plans with basic features up to $100+ per user per month for advanced systems. Most individual agents see options of a good range between $15-50/month, whereas the groups have to multiply the costs by the number of users.
Are the best real estate CRM systems easy to use?
The best real estate CRM systems are designed to be user-friendly, but there is always a learning curve. The current systems, such as HubSpot and Pipedrive, are centered on easy-to-use interfaces, but more robust systems, such as Salesforce, need to be trained.
Is it possible to test CRM software before purchasing?
Yes, most CRM software for real estate agents offers free trials lasting 14-30 days. Other solutions, such as HubSpot and Agile CRM, even have free plans with limited features. Always check a system using actual work before investing money in a plan.